Don't Suck

Like many of you, I read so much nonsense these days about social media that I have a hard time filtering what makes a real difference to the discussion. Sometimes (more rare than not these days) you come across something that makes you go, “Ya, that is smart and moves the discussion along.”

I came across this exact thing today. Alan Wolk, a good friend of KickApps, wrote this today on his blog: http://tangerinetoad.blogspot.com/2009/07/dont-suck.html. It’s a great way of looking at social media for brands.

For KickApps, not sucking is a BIG deal for our brand. I think you’ll agree that we all take a lot of pride in our work, whether that’s on the technical side of things, customer service, sales, KickDeveloper, etc., and one of our differentiators is that we as a company, and a brand, are known for this. There are countless occasions that we can point to where we have gone the extra mile for our customers and treated them the way we wish we were treated. This makes all the difference in creating a brand in this era of the social web that doesn’t suck.