Today MySpace announced The Community Builder platform for advertisers, an article was posted about ad networks that places the low end of display pricing at $4 CPM, and I’ve noted some social media and industry analysts that are being quoted in the media today.
Community ad program opens in beta: Separately, MySpace is testing a program designed to help advertisers create communities around their brands. Dubbed the Community Builder platform, the program has two tiers: Self-Service and Full-Service. Both versions give advertisers instant community updates via blogs and bulletins, as well as Hitbox analytics designed to tell them how effective the campaign is. Self-Service is basically aimed at advertisers who are familiar with MySpace and who have advanced design coding skills and can maintain their own site. Community Builder is powered by Brooklyn, NY-based web shop Deep Focus. Release
of producing a hit movie or TV show.
-- Reuters: Filmaka is aiming for global reach and is developing a local language site for India; it might create a similar site for Japan as well.
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The Gold Rush For Ad Nets is On; But Crowded Space Brings An End To Remnants Low Prices
By David Kaplan - Mon 21 Apr 2008 01:46 PM PST
A prolonged economic downturn could turn out to be a upturn for advertising networks, at least in the short term. But, as the space gets more crowded with companies selling remnant, or unsold inventory, the fortunes for many such ad nets could change. As the NYT illustrates, many ad networks that focus on remnant ad space charge as little as $4 CPMs versus the average $40 CPMs commanded by portals like Yahoo (NSDQ: YHOO) or MSN. Meanwhile, the suddenly trendy vertical ad nets offered by major media publishers dont offer the promise of cheap prices; instead, promising greater placement on top sites and like-minded affiliates.
The following CEOs will be speaking at EconSM:
Come listen to them at our EconSM conference on April 29th, at the Skirball Cultural Center in Los Angeles.
Dalton Caldwell, Founder and CEO, imeem
Seth Goldstein, Co-founder and CEO, SocialMedia Networks
Keith Richman, Co-founder and CEO, Break.com
Kevin Rose, Founder and Chief Architect, Digg
Toni Schneider, CEO, Automattic
Moderator: Shawn Gold, CEO, Social Approach
Four prominent analysts in the internet / social media space:
Jeff Lindsay, Bernstein
Ross Sandler, RBC
Mark Mahaney, Citi
Mark May, Needham
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