Widgets Gone Wild (Widgets get cover mention on Adweek and Full cover story on yesterday’s Mediaweek; attached as a pdf file)
Adweek
December 10, 2007
Byline: Rich Brunelli
http://www.adweek.com/aw/magazine/article_display.jsp?vnu_content_id=1003682974
“Now comes another turning point, as McLean, Va.-based Clearspring on Dec. 10 gears up to roll out the Widget Ad Network, enabling media companies to create ad-embedded widgets distributed via social-networking sites, desktops and mobile phones.”
--Adweek and Mediaweek
Online Ad World Gets Wider with Widgets
InternetNews.com
December 10, 2007
Byline: Clint Boulton
http://www.eweek.com/article2/0,1895,2230179,00.asp
"Google is getting a new competitor. Widget maker Clearspring Technologies on Dec. 10 said it plans to launch an ad network to help its media publishing customers make money from their content."
--InternetNews.com
"Peggy Fry, senior vice president at Clearspring, said that while Google Gadget Ads are designed to run on the Google content network, Clearspring's widget ads will run on any blogs, start pages or social networks. The competition is likely to be friendly; Google and Clearspring are partners, and are working on how to make Clearspring's widgets run on Google's network."
--InternetNews.com
Clearspring Partners with PointRoll for Ads on your Widgets
Mashable
December 10, 2007
Byline: Kristin Nicole
http://mashable.com/2007/12/10/clearspring-ad-network-pointroll/
"In Clearspring’s evolution as a distribution tool, it’s become somewhat of a one-stop shop, so offering a way to analyze the performance for multiple widget formats and recommending the best formats or combination of formats for various types of websites would give Clearspring another edge."
--Mashable
Widget Syndicator Clearspring Launches Ad Network
Reuters
December 10, 2007
Byline: Eric Auchard
http://www.reuters.com/article/technology-media-telco-SP/idUSN1019024920071210
"Because the content in its syndicated widgets comes from recognized media brands, Clearspring says its service has distinct advantages for advertisers, compared with the "anything goes" ethic of much of the content created on the Web."
--Reuters
Clearspring launches widgets for Madison Avenue
VentureBeat
December 10, 2007
Byline: Julie Ruvulo
http://venturebeat.com/2007/12/10/clearspring-launches-widgets-for-madison-avenue/
“Clearspring earned its reputation as the market leader developing widgets for Big Media, and counts among its clients NBC (exclusively), Disney (recently launched over a dozen widgets for ESPN) and Turner.”
--VentureBeat
“Peggy Fry, a former vice president of sales at Netflix and AOL Time Warner, is well-positioned to head up the advertising effort for Clearspring, and several people I interviewed attested to Clearspring’s mindshare in the market.”
--VentureBeat
New service will insert ads into Web widgets
Clearspring launches network to help advertisers more easily target social network users
Computerworld
December 10, 2007
Byline: Heather Havenstein
http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=development&articleId=9052098&taxonomyId=11&intsrc=kc_top
“Hooman Radfar, Clearspring's CEO and co-founder, noted that PointRoll is a dominant player in the rollover and expandable ad market. That, combined with the recent growth of consumer use of widgets -- 34% growth in the past two months, according to research firm comScore Inc. -- creates a ‘really powerful advertising communications platform,’ Radfar said. The two technologies will ‘make ads more interactive, having users be able to interact and stay longer with the ad than ever before,’ he added.”
--Computerworld
Clearspring Launches Widget Ad Network
Read Write Web
December 10, 2007
Byline: Josh Catone
http://www.readwriteweb.com/archives/clearspring_launches_widget_ad_network.php
“For smaller widget creators or those whose widgets are strictly content-based, selling in widget advertising may be a good way to monetize widgets, especially if ads are kept unobtrusive.”
--ReadWriteWeb
Clearspring Technologies & PointRoll Bring Rich Media to Widget Ads
Jack Myers.com
December 10, 2007
Byline: Jack Myers
http://www.jackmyers.com/commentary/media-biz-buzz/12309731.html
“Virgin Mobile, Blockbuster, Lionsgate Films and The Learning Channel have entered into a beta test agreement to distribute viral widget rich media ads through Fox TV (Futurama) and x17 online. The partners will be exploring different widget ad formats to define retention, grab rates, and interaction with the ads. Advertisers who want to reach the Web 2.0 audience can do it more effectively in widgets rather than banner ads, especially now that they are rich media enabled," said Peggy Fry, SVP Business Development.”
--JackMyers.com
Clearspring Launches Widget Ad Network With Major Partners
Digital Media Wire
December 10, 2007
Byline: Mark Hefflinger
http://www.dmwmedia.com/news/2007/12/10/clearspring-launches-widget-ad-network-major-partners
“The company said the tool will allow publishers to monetize their digital content across social networking sites, start pages and blogs by creating ad networks to serve ads within widgets. Twelve advertising and publishing firms -- including 20th Century Fox Television, Blockbuster, The Huffington Post, Lionsgate Films, and the National Hockey League -- will use the ad network.”
--Digital Media Wire
The Widget Ad Network
Washington Post’s The WashBiz Blog
December 10, 2007
Byline: Dan Beyers
http://blog.washingtonpost.com/washbizblog/2007/12/the_widget_ad_network.html
"Clearspring Technologies is creating another way to deliver one company's ads to another's Web site or desktop. The DC startup said it has started the Widget Ad Network, which will allow people to not only serve up their content on social networking sites, start pages and blogs, but also their ads."
--Washington Post
Clearspring Forms Network to Send Ads to Widgets
E-Commerce Times
December 10, 2007
Byline: Katherine Noyes
http://www.ecommercetimes.com/story/Clearspring-Forms-Network-to-Send-Ads-to-Widgets-60702.html?welcome=seen
“The overall trend behind the widget advertising phenomenon is to try to improve the level of engagement with consumers and the targetability of ads, Harry Wang, a research analyst with Parks Associates, told the E-Commerce Times. “The first step is to generate interest from consumers by giving them the applications to help them access their desired content easily, conveniently and quickly,” Wang explained. In that way, Clearspring’s service “may be the bridge connecting consumers with advertisers -- it’s a good step.”
--E-Commerce Times
“Advertising through widgets is “definitely a trend,” and makes a great deal of sense for publishers since it lets them monetize their content, Greg Sterling, founder and principal with Sterling Market Intelligence, told the E-Commerce Times.”
--E-Commerce Times
Clearspring Unveils Widget Ad Network
ClickZ
December 11, 2007
Byline: Fred Aun
http://www.clickz.com/showPage.html?page=3627843
“Advertisers and agencies are saying the distributed Web is on the rise and they want to reach that audience,” said Fry. She said the Clearspring platform enables widgets to be spread on 14 officially supported destinations, including Facebook, iGoogle, MySpace, Windows Live Spaces and Blogger.
--ClickZ
Clearspring + Pointroll = Ad layers for widgets
Widgetslab
December 10, 2007
Byline: Avatar
http://www.widgetslab.com/2007/12/10/clearspring-pointroll-ad-layers-for-widgets/
“Well, that didn’t take long. It seems like Clearspring is not going to let Google or anyone to have all the fun so they made a partnership with Pointroll to create an Ad network for widgets that can be placed as a clickable layer in the widgets as a way to monetize more of their offerings and offer users and co-developers a way to monetize themselves better.”
--Widgetslab
Stay tuned…


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