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michaelhweaver

Thursday, January 31, 2013

Why Publishers Should Be Wary of Optimizing Their Direct and RTB Demand Sources Together

Why Publishers Should Be Wary of Optimizing Their Direct and RTB Demand Sources Together
Posted by michaelhweaver at 2:58 AM No comments:

Friday, January 25, 2013

Ad Tech Consolidation At Last? | Digiday

Ad Tech Consolidation At Last? | Digiday
Posted by michaelhweaver at 6:27 AM No comments:

Thursday, January 24, 2013

Google Grows Revenue and Profit, but Cost-Per-Click Still Down - Liz Gannes - News - AllThingsD

Google Grows Revenue and Profit, but Cost-Per-Click Still Down - Liz Gannes - News - AllThingsD
Posted by michaelhweaver at 6:58 AM No comments:

Can That Startup Stand Alone, Or Is It Just A Feature?

Can That Startup Stand Alone, Or Is It Just A Feature?
Posted by michaelhweaver at 4:42 AM No comments:

Thursday, January 17, 2013

DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back?

DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back?
Posted by michaelhweaver at 6:25 AM No comments:

Publishers Must Think Like Agencies | Digiday

Publishers Must Think Like Agencies | Digiday
Posted by michaelhweaver at 6:25 AM No comments:

Monday, January 14, 2013

Why Viewable Impressions Won’t Matter

Why Viewable Impressions Won’t Matter
Posted by michaelhweaver at 6:42 AM No comments:
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