Thursday, May 21, 2015

AOL takes programmatic targeting to mobile apps | Netimperative - latest digital marketing news

AOL takes programmatic targeting to mobile apps | Netimperative - latest digital marketing news

Unified Data Management Requires Unified Teams– AdExchanger

Unified Data Management Requires Unified Teams– AdExchanger

Mobile Measurement Has Been A Challenge Since ‘Day One’ - AdExchanger– AdExchanger

Mobile Measurement Has Been A Challenge Since ‘Day One’ - AdExchanger– AdExchanger

ISpot.tv Raises $21.9M Series B To Tackle TV Ad Analysis– AdExchanger

ISpot.tv Raises $21.9M Series B To Tackle TV Ad Analysis– AdExchanger

BidSwitch Feature Aims To Open Up Native Supply - AdExchanger– AdExchanger

BidSwitch Feature Aims To Open Up Native Supply - AdExchanger– AdExchanger

Global TV Rises, Asia-Pacific To See Biggest Boost 05/21/2015

Global TV Rises, Asia-Pacific To See Biggest Boost 05/21/2015

AdRoll Updates Bidding Algorithm, Claims Viewability Jumps 37% 05/21/2015

AdRoll Updates Bidding Algorithm, Claims Viewability Jumps 37% 05/21/2015

Buyers Share How Much They Are Spending In Programmatic - Whatever 'Programmatic' Means 05/20/2015

Buyers Share How Much They Are Spending In Programmatic - Whatever 'Programmatic' Means 05/20/2015

Why Would Publishers Send Traffic to Their Competitors? 05/20/2015

Why Would Publishers Send Traffic to Their Competitors? 05/20/2015

Magnetic and MyBuys Merge, Raise $25 Million - AdExchanger– AdExchanger

Magnetic and MyBuys Merge, Raise $25 Million - AdExchanger– AdExchanger

Bonnier Shares Pub-Side Analytics For Private Marketplace Success - AdExchanger– AdExchanger

Bonnier Shares Pub-Side Analytics For Private Marketplace Success - AdExchanger– AdExchanger

Ad Net Collective Adds A Self-Service Option To Its Stack - AdExchanger– AdExchanger

Ad Net Collective Adds A Self-Service Option To Its Stack - AdExchanger– AdExchanger

Former Hill Holliday Exec Launches Independent Agency To Give Programmatic A Dose Of Creativity - AdExchanger– AdExchanger

Former Hill Holliday Exec Launches Independent Agency To Give Programmatic A Dose Of Creativity - AdExchanger– AdExchanger

Startup Drawbridge's Quest To Match Customers Across Devices Gets A Big Boost - Forbes

Startup Drawbridge's Quest To Match Customers Across Devices Gets A Big Boost - Forbes

Moat Launches Mobile In-App Video Viewability in Partnership With RhythmOne - Press Release - Digital Journal

Moat Launches Mobile In-App Video Viewability in Partnership With RhythmOne - Press Release - Digital Journal

Thursday, May 7, 2015

The important things that came out of the NewFronts - Digiday

The important things that came out of the NewFronts - Digiday

What’s Your Level Of Confidence In The Data? - AdExchanger– AdExchanger

What’s Your Level Of Confidence In The Data? - AdExchanger– AdExchanger

Nielsen Rolls Out Multitouch Attribution System Using Krux - AdExchanger– AdExchanger

Nielsen Rolls Out Multitouch Attribution System Using Krux - AdExchanger– AdExchanger

How The Rise Of Publisher Coalitions Helps Programmatic - AdExchanger– AdExchanger

How The Rise Of Publisher Coalitions Helps Programmatic - AdExchanger– AdExchanger

How The Rise Of Publisher Coalitions Helps Programmatic - AdExchanger– AdExchanger

How The Rise Of Publisher Coalitions Helps Programmatic - AdExchanger– AdExchanger

How The Rise Of Publisher Coalitions Helps Programmatic - AdExchanger– AdExchanger

How The Rise Of Publisher Coalitions Helps Programmatic - AdExchanger– AdExchanger

How The Rise Of Publisher Coalitions Helps Programmatic - AdExchanger– AdExchanger

How The Rise Of Publisher Coalitions Helps Programmatic - AdExchanger– AdExchanger

How The Rise Of Publisher Coalitions Helps Programmatic - AdExchanger– AdExchanger

How The Rise Of Publisher Coalitions Helps Programmatic - AdExchanger– AdExchanger

Wednesday, May 6, 2015

Blog/Epiphany Grows with Confidence - Ensured Quality PMP Inventory | AOL Platforms

Blog/Epiphany Grows with Confidence - Ensured Quality PMP Inventory | AOL Platforms

Millennial Media Q1: Slight Revenue Decline, Ramps Up Programmatic - AdExchanger– AdExchanger

Millennial Media Q1: Slight Revenue Decline, Ramps Up Programmatic - AdExchanger– AdExchanger

Rubicon Project Grows Revenue 62%, Orders Biz Takes Off - AdExchanger– AdExchanger

Rubicon Project Grows Revenue 62%, Orders Biz Takes Off - AdExchanger– AdExchanger

comScore Acquires Pre-Bid Analytics Provider Proximic - AdExchanger– AdExchanger

comScore Acquires Pre-Bid Analytics Provider Proximic - AdExchanger– AdExchanger

Criteo's Revenue Catapulted By Cross-Screen Growth, Favorable Market Conditions - AdExchanger– AdExchanger

Criteo's Revenue Catapulted By Cross-Screen Growth, Favorable Market Conditions - AdExchanger– AdExchanger

Outside Voices: In Defense of TV – It’s Actually ‘VT’ - CMO Today - WSJ

Outside Voices: In Defense of TV – It’s Actually ‘VT’ - CMO Today - WSJ

Strategic Consultancies Invade Marketing Agency Space - Forbes

Strategic Consultancies Invade Marketing Agency Space - Forbes

Tuesday, May 5, 2015

A Marketer’s Most Important Question: Why?– AdExchanger

A Marketer’s Most Important Question: Why?– AdExchanger

As Hill Holliday Hits The Gas On Self-Serve, It Turns To TubeMogul For Video - AdExchanger– AdExchanger

As Hill Holliday Hits The Gas On Self-Serve, It Turns To TubeMogul For Video - AdExchanger– AdExchanger

Nielsen and Roku Form Industry-First Strategic Agreement to Advance Over-the-Top Audience Measurement

Nielsen and Roku Form Industry-First Strategic Agreement to Advance Over-the-Top Audience Measurement

Marketers Must Lead the Next Phase of the Ad-Tech Revolution | DigitalNext - Advertising Age

Marketers Must Lead the Next Phase of the Ad-Tech Revolution | DigitalNext - Advertising Age

Publishers, Platforms And Brands Rethink Conventional Metrics - AdExchanger– AdExchanger

Publishers, Platforms And Brands Rethink Conventional Metrics - AdExchanger– AdExchanger

5 reasons why brands are cutting out agencies - Digiday

5 reasons why brands are cutting out agencies - Digiday

How Starcom trained 1,200 employees to speak programmatic - Digiday

How Starcom trained 1,200 employees to speak programmatic - Digiday

Integral Ad Science Adds Four Data Technology Experts to Its Team - Press Release - Digital Journal

Integral Ad Science Adds Four Data Technology Experts to Its Team - Press Release - Digital Journal

Condé Nast Entertainment Names Joy Marcus Executive Vice President and General Manager, Digital Video | Condé Nast

Condé Nast Entertainment Names Joy Marcus Executive Vice President and General Manager, Digital Video | Condé Nast

The Ad-Tech Wave Is Gonna Crash 05/04/2015

The Ad-Tech Wave Is Gonna Crash 05/04/2015

Digilant Announces Strategic Partnership with Integral Ad Science -- BOSTON, May 4, 2015 /PRNewswire/ --

Digilant Announces Strategic Partnership with Integral Ad Science -- BOSTON, May 4, 2015 /PRNewswire/ --

In Advertising Battle, TV Fights Back Against the Web - WSJ

In Advertising Battle, TV Fights Back Against the Web - WSJ

GroupM Chairman On Rebates; Uniting Programmatic & Direct Sales At NY Times - AdExchanger– AdExchanger

GroupM Chairman On Rebates; Uniting Programmatic & Direct Sales At NY Times - AdExchanger– AdExchanger