Thursday, September 17, 2015
Monday, August 24, 2015
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Monday, August 3, 2015
Thursday, July 30, 2015
Saturday, July 25, 2015
Monday, July 13, 2015
Thursday, July 9, 2015
IMPORTANT IMS Corp News for LATAM
Sony acquires majority stake in IMS
http://www.prnewswire.com/news-releases/sony-pictures-television-to-acquire-majority-stake-in-ims-internet-media-services-leading-latin-american-digital-ad-sales-and-marketing-company-300110008.html?mkt_tok=3RkMMJWWfF9wsRogvK3KZKXonjHpfsX56%2B8rXKO0lMI%2F0ER3fOvrPUfGjI4FS8prI%2BSLDwEYGJlv6SgFTLHAMbdi27gNUxY%3D
Tuesday, July 7, 2015
Monday, July 6, 2015
Thursday, July 2, 2015
Tuesday, June 30, 2015
Friday, June 26, 2015
Tuesday, June 16, 2015
Wednesday, June 3, 2015
Programmatic Buying Inks Ecosystem for Media Futures Market | Media - Advertising Age
VERY IMPORTANT - MEDIATRADER ARTICLE - MARKET MAKING
Programmatic Buying Inks Ecosystem for Media Futures Market | Media - Advertising Age
Programmatic Buying Inks Ecosystem for Media Futures Market | Media - Advertising Age
Monday, June 1, 2015
Thursday, May 28, 2015
Tuesday, May 26, 2015
Thursday, May 21, 2015
Monday, May 18, 2015
Thursday, May 14, 2015
Wednesday, May 13, 2015
Tuesday, May 12, 2015
Monday, May 11, 2015
Thursday, May 7, 2015
Wednesday, May 6, 2015
Tuesday, May 5, 2015
Thursday, April 30, 2015
Wednesday, April 29, 2015
Tuesday, April 28, 2015
Sunday, April 26, 2015
Saturday, April 25, 2015
Friday, April 24, 2015
Marketers Shouldn’t Separate Viewability From Scale - AdExchanger– AdExchanger
Summary: “Scale” in this instance means bulk, and the advertiser that prioritizes bulk buys over viewable impressions is happy to buy more impressions on the chance that some ads with a lower probability of coming into view are actually seen by consumers. The advertiser is playing a numbers game and is, in essence, gambling its budget.
Marketers Shouldn’t Separate Viewability From Scale - AdExchanger– AdExchanger
Wednesday, April 22, 2015
Amid DMP Merger Mania, Brands Face A Changed Marketplace - AdExchanger: News and Views on Data-Driven Digital Advertising– AdExchanger
Amid DMP Merger Mania, Brands Face A Changed Marketplace - AdExchanger: News and Views on Data-Driven Digital Advertising– AdExchanger
Summary:
Nielsen acquired eXelate
Oracle acquired BlueKai and Datalogix
Acxiom acquired LiveRamp
Nielsen will use eXelate’s technology to connect traditional television measurement with digital advertising metrics to generate a digital version of the gross rating point. That would put Nielsen in a prime position to be the go-to measurement source as we move closer to addressable TV.
Oracle, a traditionally dominant player in enterprise marketing, went after Blue Kai and Datalogix to become more relevant in digital ad tech. The growing importance of cross-device tracking and targeting inspired both acquisitions, particularly Datalogix.
For marketers, this new wave of DMP consolidation adds an additional layer of evaluation to their due diligence. I see several key criteria that brands should weigh as they determine the best route forward, regardless of particular KPIs and objectives.
Data Architecture: having analytics experts sculpt or “architect” the optimal segments for a brand.
Audience Activation: For marketers with multiple activation points through partnerships with several buying platforms, it is critical to partner with a DMP that has the dexterity to syndicate audience segments to all of the relevant activation partners, including but not limited to first-party data and/or third-party data cookies.
Cross-Device Capability:Whatever data models are conceived by the DMP need to be applicable across channels, and the data gleaned across channels need to be ported back into the DMP and attributed to specific users consistently
Portability: it is critical that any new DMP partner offers a painless mechanism to facilitate transfer of all brand data from one DMP to another. There have been on occasion horror stories of marketers losing years of data because their DMP partners were ill-equipped to make seamless transfers.
Summary:
Nielsen acquired eXelate
Oracle acquired BlueKai and Datalogix
Acxiom acquired LiveRamp
Nielsen will use eXelate’s technology to connect traditional television measurement with digital advertising metrics to generate a digital version of the gross rating point. That would put Nielsen in a prime position to be the go-to measurement source as we move closer to addressable TV.
Oracle, a traditionally dominant player in enterprise marketing, went after Blue Kai and Datalogix to become more relevant in digital ad tech. The growing importance of cross-device tracking and targeting inspired both acquisitions, particularly Datalogix.
For marketers, this new wave of DMP consolidation adds an additional layer of evaluation to their due diligence. I see several key criteria that brands should weigh as they determine the best route forward, regardless of particular KPIs and objectives.
Data Architecture: having analytics experts sculpt or “architect” the optimal segments for a brand.
Audience Activation: For marketers with multiple activation points through partnerships with several buying platforms, it is critical to partner with a DMP that has the dexterity to syndicate audience segments to all of the relevant activation partners, including but not limited to first-party data and/or third-party data cookies.
Cross-Device Capability:Whatever data models are conceived by the DMP need to be applicable across channels, and the data gleaned across channels need to be ported back into the DMP and attributed to specific users consistently
Portability: it is critical that any new DMP partner offers a painless mechanism to facilitate transfer of all brand data from one DMP to another. There have been on occasion horror stories of marketers losing years of data because their DMP partners were ill-equipped to make seamless transfers.
Tuesday, April 21, 2015
Getting To Know Gain Theory, WPP’s New Data Consultancy Shop – AdExchanger
Link to adexchanger article about Gain Theory, WPP’s new data consultancy shop
Jason Harrison is CEO
200 people
Office in New York City, plus rolls together two existing WPP agencies: the London-based marketing effectiveness agency Ohal and the Bangalore-based data analytics firm Meritus.
Gain Theory will be brought into an engagement in one of three ways: via direct-to-client business development, when a WPP agency introduces Gain Theory to a client to solve a particular problem or when WPP’s analytics partners tap Gain Theory for expertise. Gain Theory is separate from the Data Alliance.
The opportunity is about connecting Gain Theory’s analytics with other assets within WPP, whether that’s data from Kantar Shopcom or other partners within our ecosystem that bring something to the table that’s of value to a client.
Problem to Solve for Clients: we interviewed a group of people in marketing and consumer insight roles, and some tech and strategy people.
1. ‘We have an understanding of the availability of more information about what we do, the way we operate, what our customers are doing and how our products are perceived. The existence of all that data creates an expectation that we should be able to harness it and make decisions more quickly or somehow more effectively.’
2. We also heard a lot about the complexity of internal structures. Firms have a head of digital, a head of traditional marketing, a head of ecommerce channels and now a chief data or analytics officer. Companies want to know how to orchestrate around all those stakeholders.
Getting To Know Gain Theory, WPP’s New Data Consultancy Shop – AdExchanger
Friday, April 17, 2015
Friday, February 20, 2015
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