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michaelhweaver

Tuesday, June 25, 2013

Trading Desks Go Global And Embed at Media Agencies

Trading Desks Go Global And Embed at Media Agencies
Posted by michaelhweaver at 5:00 AM No comments:

Sunday, June 23, 2013

How Adland's Vicious Billing Cycle Is Costing Everyone - Ad Age Mobile

How Adland's Vicious Billing Cycle Is Costing Everyone - Ad Age Mobile
Posted by michaelhweaver at 12:24 PM No comments:

Thursday, June 20, 2013

Nexage Beefs Up Transparency Features For Publishers And Advertisers

Nexage Beefs Up Transparency Features For Publishers And Advertisers
Posted by michaelhweaver at 5:02 AM No comments:

Spotlight on Russia: Major Local Players Lead RTB Market

Spotlight on Russia: Major Local Players Lead RTB Market
Posted by michaelhweaver at 4:59 AM No comments:

Monday, June 17, 2013

mediaratingcouncil.org/Viewable Impression Advisory UPDATE June 12, 2013.pdf

mediaratingcouncil.org/Viewable Impression Advisory UPDATE June 12, 2013.pdf
Posted by michaelhweaver at 4:40 AM No comments:

Friday, June 14, 2013

Viewability: Nearly Half of Online Ads Aren't Seen | Digital - Advertising Age

Viewability: Nearly Half of Online Ads Aren't Seen | Digital - Advertising Age
Posted by michaelhweaver at 6:01 AM No comments:

Tuesday, June 11, 2013

From Legolas To Upfront Digital Media: Aiming At Programmatic Direct

From Legolas To Upfront Digital Media: Aiming At Programmatic Direct
Posted by michaelhweaver at 5:10 AM No comments:

At The Merkle Summit: Building The Marketer’s Competitive Advantage

At The Merkle Summit: Building The Marketer’s Competitive Advantage
Posted by michaelhweaver at 5:09 AM No comments:

Psst! Wanna Buy Some Clicks? | Adweek

Psst! Wanna Buy Some Clicks? | Adweek
Posted by michaelhweaver at 5:06 AM No comments:

Monday, June 3, 2013

Programmatic Direct (PG Media, etc) - Off To See The Wizard: The Problems Of Complexity in Programmatic Direct

Off To See The Wizard: The Problems Of Complexity in Programmatic Direct
Posted by michaelhweaver at 6:22 AM No comments:

LATAM Strategy-Mobile ad network Millennial Media scouts for buyouts in Latin America | Reuters

INTERVIEW-Mobile ad network Millennial Media scouts for buyouts in Latin America | Reuters
Posted by michaelhweaver at 6:20 AM No comments:

Publisher RTB Adoption - for PTD Strategy

The newsonomics of climbing the ad food chain » Nieman Journalism Lab
Posted by michaelhweaver at 6:17 AM No comments:

Sunday, June 2, 2013

It's Time To Call Out Fraud In The Adtech Ecosystem | John Battelle's Search BlogJohn Battelle's Search Blog

It's Time To Call Out Fraud In The Adtech Ecosystem | John Battelle's Search BlogJohn Battelle's Search Blog
Posted by michaelhweaver at 1:14 PM No comments:
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      • Trading Desks Go Global And Embed at Media Agencies
      • How Adland's Vicious Billing Cycle Is Costing Ever...
      • Nexage Beefs Up Transparency Features For Publishe...
      • Spotlight on Russia: Major Local Players Lead RTB ...
      • mediaratingcouncil.org/Viewable Impression Advisor...
      • Viewability: Nearly Half of Online Ads Aren't Seen...
      • From Legolas To Upfront Digital Media: Aiming At P...
      • At The Merkle Summit: Building The Marketer’s Comp...
      • Psst! Wanna Buy Some Clicks? | Adweek
      • Programmatic Direct (PG Media, etc) - Off To See T...
      • LATAM Strategy-Mobile ad network Millennial Media ...
      • Publisher RTB Adoption - for PTD Strategy
      • It's Time To Call Out Fraud In The Adtech Ecosyste...
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