Why Publishers Should Be Wary of Optimizing Their Direct and RTB Demand Sources Together

Why Publishers Should Be Wary of Optimizing Their Direct and RTB Demand Sources Together

Ad Tech Consolidation At Last? | Digiday

Ad Tech Consolidation At Last? | Digiday

Google Grows Revenue and Profit, but Cost-Per-Click Still Down - Liz Gannes - News - AllThingsD

Google Grows Revenue and Profit, but Cost-Per-Click Still Down - Liz Gannes - News - AllThingsD

Can That Startup Stand Alone, Or Is It Just A Feature?

Can That Startup Stand Alone, Or Is It Just A Feature?

DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back?

DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back?

Publishers Must Think Like Agencies | Digiday

Publishers Must Think Like Agencies | Digiday

Why Viewable Impressions Won’t Matter

Why Viewable Impressions Won’t Matter

Meredith’s Schimel: Private Exchanges Alone Won’t Save Publishers

Meredith’s Schimel: Private Exchanges Alone Won’t Save Publishers

Accenture Interactive On Convergence of Creative, Data, And Tech

Accenture Interactive On Convergence of Creative, Data, And Tech

How the Real-Time Ad Market Grows From $2 Billion to $9 Billion | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

How the Real-Time Ad Market Grows From $2 Billion to $9 Billion | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Google Ramps Up ‘Guaranteed Programmatic’

Google Ramps Up ‘Guaranteed Programmatic’

Terry Kawaja Resolving For The Future

Resolving For The Future

Fireside Reading: AdExchanger’s Must-Read Coverage From 2012

Fireside Reading: AdExchanger’s Must-Read Coverage From 2012