Baking Bread In Online Ad Sales

Baking Bread In Online Ad Sales

On Language – Premium

On Language – Premium

CPXi Acquires AdReady To Match Real-Time Bidding And Creative Services

CPXi Acquires AdReady To Match Real-Time Bidding And Creative Services

CPXi Acquires AdReady To Match Real-Time Bidding And Creative Services

CPXi Acquires AdReady To Match Real-Time Bidding And Creative Services

comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for October 2013 - comScore, Inc

comScore Media Metrix Ranks Top 50 U.S. Desktop Web Properties for October 2013 - comScore, Inc

Maxifier CEO Discusses New Role, Sheds Light On Expansion Plans

Maxifier CEO Discusses New Role, Sheds Light On Expansion Plans

Turn Raising New Round At $650M-$700M Valuation

Turn Raising New Round At $650M-$700M Valuation

AdExchanger: News and Views on Data-Driven Digital Advertising

AdExchanger: News and Views on Data-Driven Digital Advertising

Video DSP Dennoo Pitches Cost-Per-View Ads

Video DSP Dennoo Pitches Cost-Per-View Ads

Programmatic Marketing Meets The Gartner Hype Cycle

Programmatic Marketing Meets The Gartner Hype Cycle

Vendors Seek Accreditation As MRC’s Viewable Impression Advisory Lifts

Vendors Seek Accreditation As MRC’s Viewable Impression Advisory Lifts

IMS: Navigating The Nuances Of Marketing In Latin America

IMS: Navigating The Nuances Of Marketing In Latin America

Criteo IPO Roadshow Investor Presentation.pdf

Criteo IPO Roadshow Investor Presentation.pdf

Inside Ad Tech Fraud: Confessions of a Fake Web Traffic Buyer | Digiday

Inside Ad Tech Fraud: Confessions of a Fake Web Traffic Buyer | Digiday

The Future of Agency Trading Desks Begs Frank Discussion

The Future of Agency Trading Desks Begs Frank Discussion

IAB Panel: Programmatic Marketplace Still Hazy To CMOs, More Transparency Needed

IAB Panel: Programmatic Marketplace Still Hazy To CMOs, More Transparency Needed

Will Viewable Impressions Ever Become Online Advertising’s Currency?

Will Viewable Impressions Ever Become Online Advertising’s Currency?

AppNexus Abides As Mobile And Direct Deals Take Over

AppNexus Abides As Mobile And Direct Deals Take Over

Viewability + Audience: Why Digital Ad Growth Depends on the Link Between Pixels and People - comScore, Inc

Viewability + Audience: Why Digital Ad Growth Depends on the Link Between Pixels and People - comScore, Inc

Why AdTech is Back (It Never Left) | Disruption

Why AdTech is Back (It Never Left) | Disruption

Safeguard Scientifics - Safeguard Scientifics Announces Third Quarter 2013 Financial Results

Safeguard Scientifics - Safeguard Scientifics Announces Third Quarter 2013 Financial Results

Global Ad Spend: With Double Digit Gains, Display Ads Drive In-Your-Face Results

Global Ad Spend: With Double Digit Gains, Display Ads Drive In-Your-Face Results

Programmatic Video Is Trending With Marketers

Programmatic Video Is Trending With Marketers

Who Will Win The Digital Media War?

Who Will Win The Digital Media War?

Fake Traffic Is Causing a Crisis for Advertisers | Adweek

Fake Traffic Is Causing a Crisis for Advertisers | Adweek

Programmatic Panel: Getting To The Nitty-Gritty of RTB And Viewability Challenges

Programmatic Panel: Getting To The Nitty-Gritty of RTB And Viewability Challenges

The New Digital Ad Ecosystem

The New Digital Ad Ecosystem

Twitter Pulls Up The Curtain On IPO Plans With $1 Billion Offering

Twitter Pulls Up The Curtain On IPO Plans With $1 Billion Offering

AOL's New Video Audience May Consist Largely of Robots - Businessweek

AOL's New Video Audience May Consist Largely of Robots - Businessweek

Study Rates Three Methods Of Cross-Platform Targeting

Study Rates Three Methods Of Cross-Platform Targeting

Realcomm - Advisory

Realcomm - Advisory

As TV And Online Converge, Taboola Dismisses ‘One-Size Metrics’

As TV And Online Converge, Taboola Dismisses ‘One-Size Metrics’

Adobe Outlines Vision: ‘We Have Data. We Have Content.’

Adobe Outlines Vision: ‘We Have Data. We Have Content.’

Omnicom CEO Discusses ‘Programmatic Strategy’ With Wall Street

Omnicom CEO Discusses ‘Programmatic Strategy’ With Wall Street

What Publishers Need To Know Now About Programmatic Sales Planning

What Publishers Need To Know Now About Programmatic Sales Planning

Why complexity hinders innovation in digital marketing | Media Network | guardian.co.uk

Why complexity hinders innovation in digital marketing | Media Network | guardian.co.uk

The Ad Tech Shakeout is Coming | Digiday

The Ad Tech Shakeout is Coming | Digiday

Time To Cut The Ad Tech Tax | Digiday

Time To Cut The Ad Tech Tax | Digiday

Video DSP TubeMogul Stakes Future On GRP, Viewability

Video DSP TubeMogul Stakes Future On GRP, Viewability

Trading Desks Go Global And Embed at Media Agencies

Trading Desks Go Global And Embed at Media Agencies

How Adland's Vicious Billing Cycle Is Costing Everyone - Ad Age Mobile

How Adland's Vicious Billing Cycle Is Costing Everyone - Ad Age Mobile

Nexage Beefs Up Transparency Features For Publishers And Advertisers

Nexage Beefs Up Transparency Features For Publishers And Advertisers

Spotlight on Russia: Major Local Players Lead RTB Market

Spotlight on Russia: Major Local Players Lead RTB Market

mediaratingcouncil.org/Viewable Impression Advisory UPDATE June 12, 2013.pdf

mediaratingcouncil.org/Viewable Impression Advisory UPDATE June 12, 2013.pdf

Viewability: Nearly Half of Online Ads Aren't Seen | Digital - Advertising Age

Viewability: Nearly Half of Online Ads Aren't Seen | Digital - Advertising Age

From Legolas To Upfront Digital Media: Aiming At Programmatic Direct

From Legolas To Upfront Digital Media: Aiming At Programmatic Direct

At The Merkle Summit: Building The Marketer’s Competitive Advantage

At The Merkle Summit: Building The Marketer’s Competitive Advantage

Psst! Wanna Buy Some Clicks? | Adweek

Psst! Wanna Buy Some Clicks? | Adweek

Programmatic Direct (PG Media, etc) - Off To See The Wizard: The Problems Of Complexity in Programmatic Direct

Off To See The Wizard: The Problems Of Complexity in Programmatic Direct

LATAM Strategy-Mobile ad network Millennial Media scouts for buyouts in Latin America | Reuters

INTERVIEW-Mobile ad network Millennial Media scouts for buyouts in Latin America | Reuters

Publisher RTB Adoption - for PTD Strategy

The newsonomics of climbing the ad food chain » Nieman Journalism Lab

It's Time To Call Out Fraud In The Adtech Ecosystem | John Battelle's Search BlogJohn Battelle's Search Blog

It's Time To Call Out Fraud In The Adtech Ecosystem | John Battelle's Search BlogJohn Battelle's Search Blog

Display Advertising Fraud is a Sell-Side Problem

Display Advertising Fraud is a Sell-Side Problem

Leveling The Playing Field In The Rigged Ad Exchange Game

Leveling The Playing Field In The Rigged Ad Exchange Game

Spotlight On Brazil: RTB Gaining Ground In A Diverse Advertising Market

Spotlight On Brazil: RTB Gaining Ground In A Diverse Advertising Market

Programmatic: Moving Beyond The Tipping Point

Programmatic: Moving Beyond The Tipping Point

spider.io — At Least Two Percent of Monitored Display Ad Inventory is Hidden

spider.io — At Least Two Percent of Monitored Display Ad Inventory is Hidden

DoubleClick Publisher Blog: Programmatic in the Future: Collaborating for Growth

DoubleClick Publisher Blog: Programmatic in the Future: Collaborating for Growth

RTB’s Open Opportunity In The Long Tail

RTB’s Open Opportunity In The Long Tail

Google Reports Q1 2013 Earnings – Makes Billions

Google Reports Q1 2013 Earnings – Makes Billions

Why we need to pivot in the fight against ad fraud | VentureBeat

Why we need to pivot in the fight against ad fraud | VentureBeat

DoubleClick AdX Uses Admeld Learnings, But Not Tech, For Private Auctions

DoubleClick AdX Uses Admeld Learnings, But Not Tech, For Private Auctions

Condé Nast Prepares First ‘Private Deals’ In Programmatic

Condé Nast Prepares First ‘Private Deals’ In Programmatic

Still Kicking, DoubleVerify Says The Market For Transparency Is Largely Untapped

Still Kicking, DoubleVerify Says The Market For Transparency Is Largely Untapped

How Buy-Side Platforms Are Fighting Online Ad Fraud

How Buy-Side Platforms Are Fighting Online Ad Fraud

Only The Buy-Side Can Solve Our Fraud Problem

Only The Buy-Side Can Solve Our Fraud Problem

Do You Need A Board Chairman? Feld Thoughts

Do You Need A Board Chairman? Feld Thoughts

Alphabird, Digimogul: Tell us Who's Behind the Botnet | Adweek

Alphabird, Digimogul: Tell us Who's Behind the Botnet | Adweek

AOL’s Armstrong: ‘Barbell’ Of Marketing And Programmatic Will Lift U.S. Display

AOL’s Armstrong: ‘Barbell’ Of Marketing And Programmatic Will Lift U.S. Display

We Don’t Need No Stinkin’ Third-Party Cookies

We Don’t Need No Stinkin’ Third-Party Cookies

To Catch A Botnet

To Catch A Botnet

Meet the Most Suspect Publishers on the Web | Adweek

Meet the Most Suspect Publishers on the Web | Adweek

Automation for the premium | Econsultancy

Automation for the premium | Econsultancy

Why Publishers Should Be Wary of Optimizing Their Direct and RTB Demand Sources Together

Why Publishers Should Be Wary of Optimizing Their Direct and RTB Demand Sources Together

Ad Tech Consolidation At Last? | Digiday

Ad Tech Consolidation At Last? | Digiday

Google Grows Revenue and Profit, but Cost-Per-Click Still Down - Liz Gannes - News - AllThingsD

Google Grows Revenue and Profit, but Cost-Per-Click Still Down - Liz Gannes - News - AllThingsD

Can That Startup Stand Alone, Or Is It Just A Feature?

Can That Startup Stand Alone, Or Is It Just A Feature?

DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back?

DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back?

Publishers Must Think Like Agencies | Digiday

Publishers Must Think Like Agencies | Digiday

Why Viewable Impressions Won’t Matter

Why Viewable Impressions Won’t Matter

Meredith’s Schimel: Private Exchanges Alone Won’t Save Publishers

Meredith’s Schimel: Private Exchanges Alone Won’t Save Publishers

Accenture Interactive On Convergence of Creative, Data, And Tech

Accenture Interactive On Convergence of Creative, Data, And Tech

How the Real-Time Ad Market Grows From $2 Billion to $9 Billion | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

How the Real-Time Ad Market Grows From $2 Billion to $9 Billion | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Google Ramps Up ‘Guaranteed Programmatic’

Google Ramps Up ‘Guaranteed Programmatic’

Terry Kawaja Resolving For The Future

Resolving For The Future

Fireside Reading: AdExchanger’s Must-Read Coverage From 2012

Fireside Reading: AdExchanger’s Must-Read Coverage From 2012