New Rules of a New Age

Today companies operate by new rules of a new age, among them:

• Customers are now in charge. They can be heard around the globe and have an impact on huge institutions in an instant.
• People can find each other anywhere and coalesce around you—or against you.
• The mass market is dead, replaced by the mass of niches.
• “Markets are conversations,” decreed The Cluetrain Manifesto, the seminal work of the internet age, in 2000. That means the key skill in any organization today is no longer marketing but conversing.
• We have shifted from an economy based on scarcity to one based on abundance. The control of products or distribution will no longer guarantee a premium and a profit.
• Enabling customers to collaborate with you—in creating, distributing, marketing, and supporting products—is what creates a premium in today’s market.
• The most successful enterprises today are networks—which extract as little value as possible so they can grow as big as possible—and the platforms on which those networks are built.
• Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.

2009 Widget Industry Predictions

In the Year 2009, the follow will happen:

1. consolidation of powerful and useful widgets thanks to Flex, JavaFX and Silverlight
2. Lines get fully blurred from the desktop to the browser because of Os Layering, Widget-App Engines and SSB clients.
3. Consolidation of Widget-apps in mobiles thanks to mobile RIA platforms. that are exactly the same ones dominating the desktop
4. Widgetization in pretty much all online service
5. Live FX Framework Widgets now out and showing a new game for Widgets and Widget-apps
6. Google and Yahoo caving in and finally giving direct support for Windows Vista Sidebar
7. Widgets get into a Socialization Frenzy
8. Widgets get into a Federated Identity Connector Frenzy
9. Widgets turn heavy into branding and entertainment. a blur of Widget Utilities and Widget Advertising starts to happen. a small backlash to follow thanks to that and the ties of widgets with Identity and Sociality
10. Widgets hit big money as engagement, branding and code portability gain the spotlight